SuperValu Westport wins ‘Best Seafood in Ireland’ at Checkout ‘Best in Fresh’ Awards 2014

O’Connor’s SuperValu in Westport has scooped the prestigious award for Best Seafood in Ireland at the annual Checkout ‘Best in Fresh’ awards. This award acknowledges O’Connor’s SuperValu in their ongoing commitment to delivering an unrivalled fresh fish range at great value prices, while continuing to support Irish suppliers.  

The independent judges for the Checkout ‘Best in Fresh’ awards included a team from Customer Perceptions who undertook a number of in-store audits and mystery shops before deciding on the overall winner. Presenting the award, the judges said: “The range of fresh oysters, mussels, lobsters and crabs alone sets O’Connor’s SuperValu apart from other retailers, but the fact that this is backed up by extremely knowledgeable staff, strong evidence of local sourcing and a real understanding of quality, makes it a definite winner…”

Commenting on the award, store manager Liam Campion of O’Connor’s SuperValu said: “Our team constantly strives to provide an exceptional seafood service to our customers, through the highest quality fresh fish, great value and exceptional customer service. Our designated in-store fishmonger is on hand to advise and help our consumers make the right choice to match their budget and tastes. We have 30 varieties of fresh fish available each day, as well as an innovative range of ready to cook options prepared by our fishmonger. All this helps us stand out from our competitors.”

The annual awards, hosted by Checkout magazine, recognise retailers for their outstanding contribution to fresh food retailing across the store. Some of Ireland’s most innovative multiples, independent stores, forecourts, deli’s and specialist outlets competed for the awards.

Stephen Wynne-Jones, Editor of Checkout Magazine congratulated SuperValu saying “The culture of quality and attention to detail that SuperValu fosters in its stores is not just the finest in Ireland, but arguably exceeds that of most of Europe. In addition, the entrepreneurial spirit of its independent store owners is indicative of the efforts made by the group to achieve optimum standards, particularly when it comes to fresh.”

SuperValu serves over 2.6 million customers every week and now has 222 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.